Does my Facebook ad need to match my landing page?

Yes. Keep the ad and the landing page congruent in message, colors, logo and branding, so the whole journey, including the booking step, feels like one business. If the ad talks about AC repair, the landing page should too. If the ad talks about more service appointments and the page talks about an AI receptionist, people will not convert. The headline on the page should match something in the ad, and the same logo should appear on both. The AI brand kit in Votel helps keep the look consistent.

Make your website simple enough that a visitor immediately knows what you do, what results they can get and who the service is built for.